Mis en scene
The provocative clothing that Beyoncé wears in her 1+1 music video indicates that she wants to lure men in with her body and good looks in order to feel safer around them. This backs up Laura Mulvey’s theory that women feel they have to be admired for their appearance in order to satisfy the male audience, eventually objectifying them. Furthermore, Beyoncé appears to be covered in sweat, and with the lyrics ‘make love to me’, this would really appeal to the male eye and therefore fit into the theory of the male gaze. Finally, the dark atmosphere to the set gives it a dark and mysterious atmosphere to Beyoncé herself, which also appeals to the male gaze.
Camera angles An extreme close up is used in Beyoncé’s 1+1 video. This gives us a good close up view on her heavy eye make up. This represents the effort that Beyoncé went through in order to impress men through the male gaze. Also the over the shoulder shot of Beyoncé from over the male holding her is used. Combined with the lyrics ‘make love to me’ this represents her as being a secondary object, used to show how she makes the man feel.
Music
The music used in 1+1 is slow, melow music used to create a slow, sexually intense atmosphere. This suggests that Beyoncé purposely intended this in hope of attracting male attention.
Editing
The transitions between each clip of Beyoncé is dragged out in order to allow Beyoncé’s eyes to linger on you, making the audience feel that she is directly looking at you, making it more personal and also indicates that Beyoncé is trying to sell herself to males for attention.
You need to make sure you're fully explaining your analysis at times - you can't make statements without either supporting evidence or supporting analysis.
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